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| Waterloo/Cedar Falls Market Advantages
Easy Routing – Waterloo is a convenient tour stop on route to nearby cities, including Minneapolis to the north, Kansas City and St. Louis to the south, Omaha to the west, and Chicago to the east. Easy to Get To – It's located at the north end of Interstate 380. U.S. Highways 20, 63, 218 and Iowa Highways 21, 57, 58 and 231 run through the area. McElroy Auditorium is located right on The Avenue of the Saints, a 560-mile highway that connects St. Paul and St. Louis. Less Competition – In larger cities, your event is competing with many other entertainment options including professional sports and other major concerts on the same night. With fewer entertainment options available here, our audiences are hungry to see performers. Maximum Media Exposure – The Waterloo/Cedar Falls metro area (pop. 162,263) is part of a TV market with neighboring cities of Cedar Rapids (pop. 124,417), Dubuque (pop. 57,696) and Iowa City (pop. 62,649), so your advertising will receive added exposure in other areas within a 100-mile radius.
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